Squarespace’s templates were so clean, hip, modern, and from what I could tell a much better option than their competition. Not only was the aesthetic super pleasing to the eye (an important thing to a freelance graphic designer), but the user interface was super easy to use once you get the hang of how it all works. To be honest it took me probably a full day to understand their specific way of block adding options, but once I figured it out I never wanted to try anything else. It makes sense 90% of the time ( of course there’s always going to be a time where you run into something where you have a problem to solve), but it obviously made more sense to me much quicker than Wordpress did. So, that’s why I continued with the process.
Squarespace has been perfect for me as freelance graphic designer and blogger. I don’t need a bunch of flashy features on my website like a big company like Target or REI might. I just need people to know who I am, what I do, and how I can help them and "by George" Squarespace is the perfect tool for exactly that. And better yet, I am fully capable of creating my own site and don’t need to hire an expensive web developer or designer (if you do need this, there is no shame in it, in fact I encourage it. If you feel like you need a professional to take care of your website, hire them.)
Squarespace is also perfect for my clients. I have a unique process (check it out here) where I design a businesses brand and a Squarespace website in two weeks. And because Squarespace does a free two week trial (to allow their users to get in touch with the software and see if they like it) it works out perfectly for me and my clients. Also at the end of the two weeks I hand off the newly created website over to my clients. Because of the ease of the user interface, I hand it off with full confidence that my clients can maintain their new website and not get too overwhelmed. Not to mention (I actually am going to mention) that when I create a website and hand it off to my client, I still contain admin capabilities to editing the site which makes it super easy to make changes down the road if the client needs it.
To sum it all up in one sentence: I’m dumb, I’m lazy, and, in this case, I judged a book (website builder) by it’s cover (overall aesthetic). That’s why Squarespace is best for me. It fills the void of those three negative traits I have developed over time and ends up making me a better person and running a better business.
As a disclaimer, I do believe that all said competition stated above have upped their game over the past few years and are worth researching and comparing to Squarespace in order to find what works best for you. Ultimately this post is just why I chose Squarespace not a post to try and convince you to choose something that might not work for you. I want you to find what is best for what you need and hopefully laying out my two cents might help you narrow down your choice out of the infinite possibilities.
Go out and find what you need in a website and consider all the benefits Squarespace has to offer.
Let me know what you think or ask any question in the comments below. You can use these questions as a prompt: What web building platform do you use and why? What kind of problems do you run into with your website?
Some Squarespace resources:
Elle and Company